When TravelPerk turned ten, the brief was less about a facelift and more about a flex. The brand had outgrown its startup voice but not its personality. Partnering with Wolff Olins, I co-led the verbal identity alongside our VP of Brand Design — defining a voice that could scale without going corporate. The result was a sharper, more human system: a clear value proposition, practical guidelines, and language that finally stood out in a sea of travel blues. Because even work trips deserve good branding.