…is an independent copy director working across strategy and storytelling. She takes complex problems and turns them into clear, ownable ideas, then builds the platforms, voices, and systems to make them stick.
She’s shaped the worlds and words behind brands like Gap, Theory, Nike, Nordstrom, and WeTransfer, and partnered with global agencies such as Invisible Dynamics, MOX and Wolff Olins.

She’s also a virgo 😈

Services 
   Brand Strategy 
   Campaign Concepts
   CRM & Lifecycle 
   Narrative Strategy
   Tone of Voice    
   Verbal Identity    
Select clients:  
   adidas  
   Ace&Tate       
   Gap
   HOKA
   Nike    
   Nordstrom
   NARS
   WeTransfer    
Select agencies 
Invisible Dynamics (US) 
Studio Nomad (UK)
Household (UK)
Soursop (NL)
YourStudio (UK)
MOX (UK)
Zware Jongens (BE)
Stereo (UK)