…is a strategy-first copy director and brand thinker working where voice meets visual culture. She’s crafted the words behind brands like Gap, Theory, Nike, Nordstrom, and WeTransfer, and partnered with agencies such as Invisible Dynamics, MOX and Wolff Olins.
With 10+ years of experience spanning fashion, lifestyle, and retail, her work bridges strategy and storytelling, building voices and campaigns that shape how brands live in culture.
Services
Brand Strategy
Copywriting
Creative Direction
Naming
Taglines
Tone of Voice
Verbal Identity
Select clients:
adidas
Ace&Tate
Burberry
Gap
Nike
Nordstrom
un/produced
WeTransfer