…is an independent copy director working across strategy and storytelling. She takes complex problems and turns them into ownable ideas, then builds the platforms, voices, and campaigns to make them stick.
She’s shaped the worlds and words behind brands like Gap, Theory, Nike, Nordstrom, and WeTransfer, and partnered with global agencies such as Invisible Dynamics, MOX and Wolff Olins.
She’s also a virgo 😈
Services
Brand Strategy
Creative Concepts
CRM & Lifecycle
Narrative Strategy
Tone of Voice
Verbal Identity Select clients:
adidas
Ace&Tate
Gap
HOKA
Nike
Nordstrom
NARS
WeTransfer Select agencies
Invisible Dynamics (US)
Studio Nomad (UK)
Household (UK)
Soursop (NL)
YourStudio (UK)
Your Majesty (NL)
MOX (UK)
Zware Jongens (BE)
Stereo (UK)