TravelPerk had grown up. Ten years in, Series D funded, and operating at scale, but its voice hadn't quite caught up.

Partnering with Wolff Olins, I co-led the verbal identity alongside the VP of Brand Design, defining a voice defining a voice sharp enough to stand out in a category drowning in corporate-friendly blue-sky language, and structured enough to scale globally without going bland.

The result was a clear value proposition, practical guidelines, and language that moved Perk out of the B2B grey zone and into something people could actually get on board with.