Introducing The Gap Questionnaire — a campaign and content series giving the next generation the mic (and the best answers).

Kicking off with three YouTube-native kid creators, the format asked timeless, style-driven questions designed to draw out honest answers that felt spontaneous on film and smart in edit.

Big questions. Small voices. Endless originality. 

+ Manifesto & narrative strategy
+ Tagline
+ Interview questions for talent VO

Agency: Invisible Dynamics

Gap Kids BTS